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2.   RICH AND ENGAGING CONTENT- The Author’s Blueprint: Mastering the Craft of Writing Your First Book

The quality of the book is determined by the content of the book. The people purchase book to read the content. The content of the book should be rich and interesting.

The first thing to consider is to ask yourself what is the purpose of the book.

The second thing to consider is to use the related keywords across the book.  You can use them in the title, subtitle and other areas.

The third thing to consider is to make sure that you share the useful information with reader. It should be actionable and the style should be enjoyable.

The fourth thing to consider is to use charts, graphs, pictures and links in the book wherever needed and applicable.

The fifth thing to consider is to write the content in precise and clear manner. Use simple words and sentences. Make sure that content flows logically.

The sixth thing to consider is to make sure that you include only accurate information and sources. Always mention the source. Try to get most updated information. Support your statements and arguments with evidences. Stories and examples are the best way to convince the audience.

The last and final thing to consider is to draft an outline of the book before starting to write. You can change and modify the outline as per the flow of the writing. However, having an outline in mind is very important before the beginning. Organize the ideas in chapter, sections or sub titles.