You have uploaded to the digital platforms so that audience have access to your book. But, the question is how they come to know that you have published a book? Without this information, how can they reach to your book? So marketing and sales should be you next concern.
Before going to marketing and sales, you need to set up one important thing, that is fixing the price for your book. The price you set should be convenient to you and your audience. You should ultimately earn from the book and audience should be encouraged to buy from you further.
Consider some important factors before setting up price. Who is target audience? What is the market demand and price of similar books? When setting price, you can calculate any cost occurred and cover whole expenses to make sure that you earn by selling books.
For marketing and promotion of your books, you can use several options:
It is better to have a dedicated location for your book. You can create website or landing page. You can put all details about the book on that page including the link to buy the book. Here you have freedom to set price, earn more profit and build your own identity.
Social media are great way to promote the book. Facebook, twitter and Instagram can play vital role in marketing your book if you use them wisely. You can place the description, book cover, sample pages, reviews by experts, buying link in the social media. You can ask your friends and relatives to comment and share your posts.
Positive review in the social media also gives you chances to promote your book. For example, you can ask YouTube vloggers to promote your book. In return, you can give them a copy of your book. This also increases the credibility and visibility of your book.
You can give offer promotions and discounts to encourage readers to purchase your eBook. This could include a limited-time sale, a free companion guide, or a bundle deal.
You can also pay for advertising. Consider using paid advertising to promote your eBook. Platforms like Amazon KDP and Facebook Ads allow you to target specific audiences and promote your book to a wider audience.
Focus on building your unique brand. You can participate in author events like book fairs and conduct a seminar based on your book content in the same genre.
Monitor and track of Sales
Tracking sales is important because it will help to take decisions about marketing and promotion. There are many ways to set up effective system for tracking and monitoring sales.
Most Ecommerce platform itself provides analytic tool. It gives report on number of books purchased, customer reviews and the profit you have earned. You can also use any sales tracking software available in the market to do this job. Using these special tools will help you to track activities from multiple platforms. Another option is to write everything in an excel sheet. Nevertheless, you can’t do it if you have many books published.
To get review of the book, you can place it in social media. You can also encourage them to leave a comment or review by placing a call to action button.
Once you get comment, you can respond to them so that you will be inspiring the customer to make comment again. You need to respond to both positive and negative comments